direct mail agency

  With online advertising dominating the marketing industry, most businesses forget the benefits traditional advertising mailing services offer. Social media and email marketing are great, but direct mail marketing still offers great benefits, with some studies suggesting an average ROI of $9 for every $1 spent. Direct mail marketing, advertising, and traditional marketing services direct mail, social media, and email marketing are great, but direct mail still offers great benefits, with some studies suggesting direct mail returns 10 for every dollar spent. On the other hand, the success of executing direct mail campaigns depends on how well the marketer avoids common mistakes outlined in the multiple previous chapters. As marketing professionals, having studied thousands of direct mail campaigns from marriage counselors and other industries, with ten-time winning industries, we look for common sub-winning patterns showing the lack of consideration of crucial marketing factors. Thi...

  The direct mail marketing industry has changed a lot. In the US, businesses spend over $44 billion a year on targeted mail campaigns. Despite this, many marketing professionals still struggle with the difference between direct mail printing and direct mail processing. This confusion is costly, campaign delays and lost opportunities. To appreciate the processes involved, one has to set aside the costs of each and carry out an equitable assessment of both services by looking at the costs of each item. The understanding of these two components will change your entire approach to mail marketing and boost your profits, regardless of your stage in the mail advertising services business. We’ve developed this guide to give you adequate information on services that help you boost ROI. Understanding Your Campaign's Direct-Mail Foundation What Is Direct Mail Printing? Your marketing assets are printed and produced during the Direct Mail Printing process . Your electronic files are converted...